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Glossary · Work and business

AI washing

Also called AI hype

AI washing is exaggerating or inventing the use of AI in a product or company to attract customers or investors. Securities and competition regulators in several countries, including Canada, have warned against it.

In one line, for a 12-year-old

AI washing is a company pretending its product uses amazing AI when it doesn't really.

An example

A toothbrush is marketed as "AI-powered" because it has a simple timer.

Why it matters to people

Ask what the AI actually does, what data it uses, and what evidence shows it works. Misleading claims can break consumer and securities law.