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Glossary · Images, voice and video

AI watermarking

Also called Watermark

AI watermarking hides a signal in AI-generated images, audio, video or text so software can later recognise it as AI-made. Some watermarks are invisible; most can be weakened by cropping, editing or re-recording.

In one line, for a 12-year-old

A watermark is a hidden "made by AI" stamp inside a picture or sound.

An example

Google adds an invisible SynthID watermark to images made with its tools, which a checker can detect.

Why it matters to people

Watermarks help, but a missing watermark doesn't prove something is real. Combine them with provenance records and plain common sense.