Deepfake
A deepfake is a realistic fake video, image or audio of a real person, made with AI to show them saying or doing something they never did. Deepfakes are used in scams, political disinformation and harassment.
In one line, for a 12-year-old
A deepfake is a fake video or voice of a real person made by AI — it can look and sound real, so check before you believe or share.
An example
A video of a well-known Canadian personality "recommending" an investment platform appears in social-media ads — it is fake, and the platform is a scam.
Why it matters to people
Deepfakes hurt people's reputations, empty bank accounts and undermine elections. Pause, check the source, and report scams to the Canadian Anti-Fraud Centre.